attention or intentions

Human taste buds interpret its flavor as sweet. 

Sugar can be substituted with honey to obtain a similar taste. 

Sugar is also taken to forget its bitterness.

...

Honey is a sweet and viscous fluid produced by honey bees. 

Honey stipulates a pure product that does not allow for the addition of any other substance.

This includes water or other sweeteners, like sugar.

so,

honey, sugar or candy.

...

*shall take it plain.