- 80/20 rule
- accessibility
- aesthetic usability effect
- affordance
- confirmation
- consistency
- constraint
- control
- cost-benefit
- entry point
- errors
- fitts law
- forgiveness
- hick's law
- hierarchy
- iconic representation
- immersion
- interference effects
- inverted pyramid
- layering
- mapping
- mental model
- mimicry
- performance load
- progressive disclosure
- readability
- recognition over recall
- signal-to-noise ratio
- visibility
- wayfinding
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