how can i increase the appeal of a design?

1. aesthetic-usability effect
2. alignment
3. archetypes
4. attractiveness bias
5. baby-face bias
6. classical conditioning
7. cognitive dissonance
8. color
9. defensible space
10. entry point
11. exposure effect
12. face-ism ratio
13. fibonacci sequence
14. framing
15. golden ratio
16. mimicry
17. most average facial appearance effect
18. operant conditioning
19. prospect-refuge
20. rule of thirds
21. savanna preference
22. self-similarity
23. signal-to-noise ratio
24. similarity
25. symmetry
26. top-down lighting bias
27. waist-to-hip ratio