art director test

1. as an art director, i must be a designer, a photographer, an illustrator or none above.
2. should have a whole lot of control over the content of what i’m directing. the better if there’s a real point of view.
3. art directors dont have to be typographers, but every little bit of knowledge is useful in commanding the total picture.
4. the best medium to practise art direction (editorial/advertising/web/motion/corporate) is just a vehicle. the client if the ultimate arbiter.
5. a good art director should know when to let good designers do their job.
6. milton glaser/alexey brodovitch/henry wolf/bea feitler/rudy vanderlans/willy fleckhaus/george louis are the most influential art directors on magazines.
7. valuable attribute of an art director > wisdom/loyalty/taste/knowledge/the gift of the gab
8. an art director is a teacher.