Monday, November 30, 2009
Sunday, November 29, 2009
advertising folks to flock
- Ad Goodness – Advertising/Design Goodness started in May 2005 with the mission to showcase only the best advertising and design around the globe. But sometimes you have to show the very worst as well in order to know what great ads and designs are. This site is there to start a conversation, to inspire, to enjoy great work, or to just talk about what your views are.
- Third Way Blog – The blog claims to be the place for Straight Talk from Client Side. The brand managers view on campaigns and advertising, on whether the money spent was worth it or wasted. Predominantly north American, but considering that’s where most ideas originate from we can do with it.
- GapingVoid – I have been a big fan of Hugh Macleod since the time I read his popular E-Book – How to be Creative. Famous as the stable for his cartoons drawn on the back of business cards, Gapingvoid is an excellent place for the creativity seekers and marketers in general.
- I Believe in Adv – is a resource full of smart creatives from around the world, and is one of the best places to find innovative and unique creative practices among advertisers.The blog caters to wide array of categories including Outdoors, photography and art, Television and movies and even digital media.
- Sandeep Makam’s blog – Chanced up on this blog some while back, and found some interesting stuff on advertising. Sandeep runs an interactive full service agency in Chennai, and I really like his blog. Too bad there hasn’t been an update since over a year though, still the archives are worth a look.
- Ads of the World – A straight, no bullshit ad repository.
- Ad Freak and Brand Freak – Part of the Adweek network, these blogs feature some crazy ass advertising from all around the globe. They also feature some really good names in their contributors list.
- Make the Logo Bigger – is Bill Green’s marketing blog. As an art director he gives his views on brands and advertising and campaigns.
- Ernie Schenck’s Blog - Ernie is an ad veteran and has been in the field for nearly 3 decades. He has won quite a few awards and accolades for hsi work over the years and the blog is his repository of thoughts on advertising.
- Fallon Planning – This is what the blog announces on arrival – “Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.”
- JaiWal/Creative in London – is a rather new creative blog by two young guys, and they call their blog Creative in London. I found some interesting stuff on their pad, and hence they make their way to this list. They also place their views and thoughts besides the regular creative snippets in the form of ads, which gives a different image than most other resources on this page.
- Creativity-Online – Is another major resource place with loads of advertising related content and campaign information. They even put up some campaigns for readers to rate, giving a lot of ideas on how people perceive and act on creative stuff, which to my mind is vital for any ad creative guy to know.
- Brand Autopsy – I landed up on the blog and read one article, then another, and then an entire series, it had me hooked. Amazing content and very readable. The blog focuses on branding, advertising and marketing giving some valuable advice.
- Desi Creative – Indians needn’t be far behind and in Desi Creative we have our advertising and creative’s blog. They could do with a better template, but the content is mighty good regardless.
- AdAge - It is unlikely that if you are into advertising, and have spent a fair bit of time online, that you don’t know about Advertising Age. It is by far the biggest and the best resource for advertisers online and is itself a bigger repository of resources for advertisers than this list.
Thursday, November 26, 2009
Wednesday, November 25, 2009
art director test
- as an art director, i must be a designer, a photographer, an illustrator or none above.
- should have a whole lot of control over the content of what i’m directing. the better if there’s a real point of view.
- art directors dont have to be typographers, but every little bit of knowledge is useful in commanding the total picture.
- the best medium to practise art direction
(editorial/advertising/web/motion/corporate)is just a vehicle. the client if the ultimate arbiter. - a good art director should know when to let good designers do their job.
- milton glaser/alexey brodovitch/henry wolf/bea feitler/rudy vanderlans/willy fleckhaus/george louis are the most influential art directors on magazines.
- valuable attribute of an art director > wisdom/loyalty/taste/knowledge/the gift of the gab
- an art director is a teacher.
lance armstrong
losing is worthwhile if you learn something from it.
but quitting - that's the defeat of hope.
Tuesday, November 24, 2009
typefaces
- egyptian - roger black
- bodoni - franco maria ricci/fabien baron
- avant garde - herb lubalin
- new york times cheltenham - tom bodkin
- nicolas cochin - fred woodward
- peignot - charles peignot
Friday, November 20, 2009
Tuesday, November 17, 2009
Monday, November 16, 2009
Thursday, November 12, 2009
Wednesday, November 4, 2009
how can i make better design decisions?
- 80/20 rule
- accessibility
- comparison
- convergence
- cost-benefit
- development cycle
- errors
- expectation effect
- factor of safety
- feedback loop
- flexibility-usability tradeoff
- form follows function
- garbage in-garbage out
- hierarchy of needs
- iteration
- life cycle
- modularity
- normal distribution
- ockham's razor
- performance vs preference
- prototyping
- redundancy
- satisficing
- scaling fallacy
- structural forms
- uncertainty principle
- weakest link
how can i increase the appeal of a design?
- aesthetic-usability effect
- alignment
- archetypes
- attractiveness bias
- baby-face bias
- classical conditioning
- cognitive dissonance
- color
- defensible space
- entry point
- exposure effect
- face-ism ratio
- fibonacci sequence
- framing
- golden ratio
- mimicry
- most average facial appearance effect
- operant conditioning
- prospect-refuge
- rule of thirds
- savanna preference
- self-similarity
- signal-to-noise ratio
- similarity
- symmetry
- top-down lighting bias
- waist-to-hip ratio
how can i enhance the usability of a design?
- 80/20 rule
- accessibility
- aesthetic usability effect
- affordance
- confirmation
- consistency
- constraint
- control
- cost-benefit
- entry point
- errors
- fitts law
- forgiveness
- hick's law
- hierarchy
- iconic representation
- immersion
- interference effects
- inverted pyramid
- layering
- mapping
- mental model
- mimicry
- performance load
- progressive disclosure
- readability
- recognition over recall
- signal-to-noise ratio
- visibility
- wayfinding
how can i help people learn from a design?
- accessibility
- advance organizer
- chunking
- classical conditioning
- comparison
- depth of proccessing
- exposure effect
- forgiveness
- garbage in-garbage out
- hierarchy
- immersion
- interference effects
- inverted pyramid
- layering
- legibility
- mental model
- mnemonic device
- operant conditioning
- performance load
- picture superiority effect
- progressive disclosure
- readability
- recognition over recall
- serial position effects
- shaping
- signal to noise ratio
- storytelling
- von restorff effect
Tuesday, November 3, 2009
how can i influence the way design is perceived?
- affordance
- alignment
- closure
- color
- common fate
- consistency
- constancy
- face-ism ratio
- figure-ground relationship
- five hat racks
- good continuation
- gutenberg diagram
- highlighting
- iconic representation
- interference effects
- law of pragnanz
- layering
- legibility
- mapping
- orientation sensivity
- proximity
- signal-to-noise ratio
- threat detection
- three-dimentional projection
- top down lighting bias
- uniform connectedness
- visibility
Sunday, November 1, 2009
it just dont
the trumpet dont make the music
and the computer dont make the type.
you can put a cat in the oven
but that dont make it a biscuit.
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